VIP Lounge.

That's where you can chill with other VIPs (very impotent people) during the soccer worldchampionship, and watch the games on a larger-than-life screen. Don't know if this was planned to be built anyway or serves as some sort of compensation when the organisational nightmare comes true: no entrance if your ticket isn't personalized. And that's the last thing the sponsors thought of - personalizing 300,000 tickets. Ho ho ho.